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Matt Holt    graphic designer    illustrator    creative

Glutten is a start-up gluten-free meal kit business. They offer a variety of completely gluten-free recipes that change on a monthly basis. They wanted to project a friendly, inviting image that would immediately remind viewers of healthy, exciting food.

This shows the various colour variations that the logo can be re-coloured to, dependent on the format and media involved.

The product packaging needed to quickly and effortlessly convey who the brand are, keep costs low and be environmentally conscious. Therefore, I decided upon a large placement

of the logo on a completely cardboard net

box design that could be easily recycled.


Only black ink should be used in the

printing process to keep costs to a minimum and reinforce the minimal, effortless design


The recipe cards contained within the meal kit boxes. A minimalist, straightforward layout was chosen that distinctly separates the name of the dish, serving suggestion, prep and cooking time, the ingredients involved and the cooking instructions.


I deemed it important to have a large photograph of said recipe at the top of each card so that customers knew what to expect/aim for in their own cooking. 

Billboard, web banner and Instagram post showing the different ways the brand can advertise. 


Block colour backgrounds and flat colour illustrations have been paired alongside bold slogans, catchphrases and the website URL to direct potential customers. It was important for the brand to maintains it's fun, zestful attitude across all platforms to build a sense of corporate identity. 

This document outlines the specifications for how the design elements of the brand should be used. It communicates the colour palette- which colours can/can't be used for the logo variations, the typography associated with the brand and how different fonts and point size should be used for various text elements in designs and also details what kind of graphics are associated with the brand, 


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