Flamingo are a new start-up healthy chip company. Currently they offer 3 flavours of chips: tortilla, sweet potato and banana.

All products are vegan and completely gluten-free, with an emphasis on simple, bold, quality ingredients. 

Aiming to project a fun, striking identity that would immediately remind their younger demographic of healthy, exciting food.

The product packaging needed to vibrant, fun and quickly convey the brands health conscious message.

Each flavour should be easily distinguishable and the legibility of text shouldn’t be compromised.

Therefore, a large decorative logo text that could be seen from afar, with a flat colour illustration to accompany in the background was decided.